Punjabi music has become dominant in Bollywood due to its catchy beats, relatable lyrics, and the rise of Punjabi artists in the film industry. The increasing demand for regional music and the power of social media and streaming platforms have also contributed to its growth.
Punjabi music has become a dominant force in Bollywood due to its widespread popularity among not only Punjabi-speaking individuals but also across India. The cultural diversity of India has allowed different regions to influence each other, resulting in the rise of Punjabi music in Bollywood. This genre’s success can be attributed to its unique sound, catchy beats, and relatable lyrics that resonate with audiences. Additionally, the infusion of Punjabi music into Bollywood films has helped bridge the gap between different cultures and promote unity. Overall, the dominance of Punjabi music in Bollywood is a testament to the power of music in bringing people together.
Catchy beats and melodies:
Punjabi music’s popularity can be attributed to its catchy beats and melodies. Its upbeat and lively tunes are known for getting people moving. Over time, Punjabi music has evolved from dhol beats to electronic music, incorporating different genres and styles. This evolution has made it more accessible to a wider audience.
Lyrics that people resonate with:
Punjabi music is known for its relatable lyrics that touch on themes of love, romance, heartbreak, and everyday life. The language used in the lyrics is easy to understand, making it accessible to a wider audience. This has contributed significantly to the success of Punjabi music as it allows people to connect with the emotions conveyed in the song.
Rise of Punjabi artists in Bollywood:
The success of Punjabi music has resulted in the emergence of Punjabi artists in Bollywood. These singers have played a significant role in the growth of Punjabi music in the film industry. Diljit Dosanjh, Guru Randhawa, Harrdy Sandhu, and B Praak are some of the renowned Punjabi artists who have made a name for themselves in Bollywood.
Increasing demand for regional music:
In recent years, Bollywood has been incorporating more and more Punjabi music into its films due to the increasing demand for regional music. This trend started with the success of the song “Lungi Dance” from the movie Chennai Express, which featured Honey Singh and became an instant hit. Since then, Punjabi music has become a staple in Bollywood films, with many films featuring at least one Punjabi song.
Social media and streaming platforms:
Social media and streaming platforms like YouTube, Spotify, and Gaana have greatly contributed to the rise of Punjabi music. With their increasing popularity, Punjabi music has become more accessible to people worldwide. Punjabi music videos on YouTube have been breaking records, with some videos surpassing a billion views.
Due to its catchy beats, relatable lyrics, and the rise of Punjabi artists in the film industry, Punjabi music has become a dominant force in Bollywood. The increasing demand for regional music and the power of social media has also contributed to the growth of Punjabi music. As Punjabi music continues to evolve and incorporate different styles and genres, it is likely to remain a significant influence in Bollywood for years to come.
Article: Raman Siayn | bhangranews.com